It’s Christmas Time for Email Marketing

Posted: 09.10.2009

The leaves have only just begun to turn brown but it is already Christmas for Email Marketing companies and corporations who are busy organising the Christmas email campaign. With thousands of companies looking to fill up your inbox about their products, companies need to think differently about how they can make their emails stand out from others through using original techniques and offers that will lure the user onto the website. The holiday period is a profitable time for many companies so ensuring that the email marketing campaign works is key. There are a few thing that you need to bear in mind is order to get those hard earned conversions.


Promotional Codes

Users love to receive the occasional promotional code as it makes them feel as though they are going to receive an exclusively low price that few others will receive. This exclusivity means that users will feel special whilst also receiving money off a product that they want. The ecommerce website can then use functions on the site, such as featured products and multi buys, to further appeal to the customer.

E-Gift Cards

E-Gift Cards can make a lot of sense as a present for someone, especially if they live abroard as there is no need for postage and packing. E-Gift Cards can also come in handy for a last minute present if someone has left it too late and the last post has past. This is why promoting e-gift cards through email marketing were mentioned in more than 20% of retail emails during the three days before Christmas last year. The E-Cards also brings in more email information from other people who you can send future email marketing activity to in the future.

Animated Emails

The use of animated gifs on emails is beginning to become more popular as the compatibility and technology gets better and it is a great way of standing out from the crowd. The popularity of the animated gifs has meant that 22% of major online retailers in at least one email during November and December last year. Video emails has is also an up and coming tactic, especially with retailers such as Amazon using video technology for reviews and trailers for their products.

A Compelling Subject Line

An interesting email is useless if the user doesn’t even open it so you need a compelling email subject line to grab the attention and stand out from the crowd. There are a few ways to do this but highlighting one of the features within the email, such as an exclusive promo code, can lure them to open it up.

At Email Junkies we are dedicated to creating compelling and successful email marketing campaigns then deliver on aesthetics and conversions. Our packages range from basic, small email marketing plan to bigger budget campaigns with videos and animated gifs. To find out more about all of our email marketing services, please visit emailjunkies.com or contact us directly.

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