Email Marketing Myths

Email Myth #1
"A little is good; so a lot is better!" Lets say that you have just conducted a wonderfully successful email marketing campaign, so you instantly jump to the conclusion that if it is repeated, you will have better results. That may not be the case. Over-mailing the same list is not good or productive. Listen to what your subscribers are saying in order to determine the frequency. 1-2 times per month, no more! Unless clearly marked that it will be sent more frequently.

Email Myth #2
"I have got a great list, the message is irrelevant, this list produces!" Wrong! Message DOES matter, and the material must be relevant and of interest to subscribers. The message must also be timely.

Email Myth #3
"A test to a very small number of subscribers will show the effectiveness of the message." Sorry, you are mistaken. The statistical sampling must be large enough that the reaction from the subscribers is reflective of the list. A sampling that is too small can easily be skewed.

Email Myth #4
"There is no need to spend time keeping the email list clean. If an email address is defunct it will simply bounce." Not true! Do not fall into this trap. You need to remove any inactive email addresses from your email program. Not keeping lists clean could result in ISP blacklisting.

Email Myth #5
"Email marketing no longer works." Nothing could be further from the truth! Targeted email marketing is still a very effective marketing and communication channel. Control your message and target the emails. The results will bring sales.

Email Myth #6
"Personalization of email does not matter." Studies show that email that is personalized with the recipient's name has a higher success rate. Take the extra time to personalize your email campaigns.

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